Culture Transformation for Sustainable Performance
Create a thriving company culture to power the potential of your organization.
Understanding Your Culture
Building your optimal culture begins with understanding the values at the root of it.
Organizational culture shapes how work actually happens—especially under pressure. Ignite Potential partners with organizations to support culture transformation that strengthens trust, clarity, and collaboration. Grounded in organizational psychology and systems thinking, our work helps align values, expectations, and behaviors so people and performance can thrive together.
Culture is not a program - it is a system.
Culture transformation fails when it focuses on slogans or isolated initiatives. We approach culture as a living system shaped by leadership behavior, decision-making norms, incentives, and everyday interactions. Sustainable culture change requires aligning these elements—not layering on new values statements
We support organizations through:
Culture and systems assessments
Listening and sense-making across levels
Leadership alignment around values and expectations
Psychological safety and trust-building initiatives
Practical recommendations for shifting norms, behaviors, and decision-making
Our Approach to Culture Transformation
Culture transformation is especially valuable for organizations:
Navigating growth, mergers, or significant change
Experiencing misalignment, friction, or disengagement
Seeking to rebuild trust or clarify ways of working
Ready to address culture as a system—not a surface issue
Who This Work is For
Understanding Values with the Barrett Model
Understanding the values currently at play is an essential step in putting your desired culture into action.
The Barrett Model creates a framework for measuring an organization's culture in terms of seven levels of consciousness. These seven levels span the full spectrum of organizational needs from viability to societal contribution.
The model provides a deeper understanding of where the energy of the organization is focused and outlines a path toward greater fulfillment and thriving.
Do you know what values are driving behavior in your organization?
A Culture Assessment will tell you which values are most experienced by your employees and which values could be strengthened for greater success.
The Culture Assessment
